PRACTICAL DIGITAL SOLUTIONS

Useful technology.
Built around real problems.

Hay Digital Solutions is an independent UK digital product business that researches, prototypes and builds practical systems that reduce manual work, improve oversight and deliver better outcomes.

OUR APPROACH

Start with the pain, not the technology.

We focus on real operational problems, take a disciplined approach, and build practical solutions that make a measurable difference.

Understand the problem

We take the time to understand the real operational, commercial and human challenges.

Build the smallest useful answer

We prototype and iterate quickly, focusing on practical value and measurable outcomes.

Keep humans accountable

We design systems that support better decisions, with clear oversight and human accountability.

SELECTED WORK

Practical products for real-world problems.

RESEARCH & DEVELOPMENT

Private Systems

We investigate high-value, specialist problems where applied AI and better data could materially improve manual processes.

EARLY-STAGE RESEARCH

Private aviation cost assurance

Exploring AI-assisted review of management agreements, invoices and supporting records to surface potential discrepancies, evidence gaps and control exceptions. Consequential findings require specialist human review.

This is research, not an aviation advisory service. We are seeking experienced practitioners willing to challenge the approach and help establish whether it is useful in real workflows.

ABOUT

Founded by Simon Hay.

Hay Digital Solutions is an independent UK digital product and applied-AI business focused on worthwhile problems, practical solutions and real customer value.

Worthwhile problems

We focus on areas where better systems can make a real difference.

Practical solutions

We build, test and refine useful products grounded in real-world needs.

Real customer value

Our work is designed to improve efficiency, oversight and outcomes.

GET IN TOUCH

Let’s build something useful.

We’d love to hear from you — whether you have a problem to solve, an idea to explore, or simply want to start a conversation.